By Caroline A. Berryman, CMMP — Editor-in-Chief The 2020 holiday season is going to be different this year with shifting[…]
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Avoid these Pitfalls of Personalization in Email Marketing
By: Wendy Greenwood, Contributing Author Personalization in emails is critical when sending relevant marketing messages to your customers. According to[…]
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Trends 2021: The Future of Marketing Institute Identifies the Top Trends
By: Kimberley Henderson, Contributing Author The expression, “the future is now”, could not be more applicable than it is to[…]
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IIMP Appoints ALRAYA Training Institute as Certified Study Centre in Saudi Arabia
Toronto, Canada – October 14, 2020 — The International Institute of Marketing Professionals (IIMP®) is pleased to announce that Alraya[…]
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