IIMP Appoints ALRAYA Training Institute as Certified Study Centre in Saudi Arabia

Toronto, Canada – October 14, 2020 — The International Institute of Marketing Professionals (IIMP®) is pleased to announce that Alraya Training Institutes in Medina, Saudi Arabia has recently become an IIMP Certified Study Centre offering the Associate Certified Marketing Management Professional (CMMP) and Manager CMMP certification preparatory training programs.

The International Institute of Marketing Professionals (IIMP®) is an independent

not-for-profit professional association which develops and advocates international standards within the marketing field and is recognized globally, actively developing and promoting internationally accepted marketing standards for marketing professionals. Marketing professionals who have achieved specific qualifications through their education and work experience are able to enhance their skills through an IIMP designation

Alraya Training Institutes (RTI ) is a member of Alraya United Companies and the owner of JADARAH Hotels Management Company. Its sister company, JADARAH, is the learning centre for the international Italian brand TORINO Coffees, Central Hotels and Jadarah Foods Catering Co. Based in Medina, Saudi Arabia under RAYA Untied Co. since 1994.

Nisar Butt, President and CEO of IIMP said, “I am thrilled to share this news as we continue to provide programs to develop international standards within the global marketing community. Furthermore, I am pleased to see that the IIMP has been established very well and has been highly recognized during these years, becoming a leading organization globally, in the areas of marketing education. I am profoundly grateful to our entire team and all other contributors for helping to make this achievement possible.”

The CMMP® designation certifies the graduate as a marketing professional with the demonstrated competence to function effectively in the dynamic global business arena. Learn more about CMMP® visit http://www.theiimp.org/cmmp-designation/

About the International Institute of Marketing Professionals (IIMP®):

The International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. The IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members

include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the assistance and cooperation of teams from The International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and The Advisory Council of Marketing Practitioners (ACMP).

About Alraya Training Institutes http://www.alraya.edu.sa/index.php/en/

Their vision is “to become the leading travel & tourism company with a balanced portfolio of trusted brands that consistently exceeds customer expectations.” One of RAYA’s goals is to be a leader in training qualified individuals who will be ready to work in the hospitality industry or in other business markets located in Medina.

MEDIA RELATIONS CONTACT:
Caroline A. Berryman, CMMP
Senior Public Relations Manager International Institute of Marketing Professionals (IIMP®)
E-mail: caroline.berryman@theiimp.org

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd.
P.O. Box 185 Brampton, Ontario
L6Y 4E6
Canada

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