By: Caroline Berryman, CMMP—Editor-in-Chief More planning and strategy is involved in marketing a new brand than an existing one and poor[…]
Read more
Category: Views
Changing Consumer Habits Trigger a Wave of Reinvention
By: Wendy Greenwood, Contributing Author No one has a playbook for marketing in today’s reality. We’re in a massive period of[…]
Read more
The Significance of Customer Relationship Management
By: Hibbah Butt, CMMP— Contributing Author Marketing in the 21st century is more advanced than it has ever been. Companies understand[…]
Read more
Operating Businesses While Protecting the Environment
By: Mohammad Aman Ullah Aman, IIMP—Country Manager for Bangladesh Business at the cost of the environment can never be treated[…]
Read more