By: Wendy Greenwood, Contributing Author It’s no secret that the pandemic has upended our lives in countless ways. Consumer shopping[…]
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Category: Views
Message from the President on COVID-19
A Message from the President: IIMP’s Response to COVID-19 Dear Colleagues, The recent emergence of the COVID-19 pandemic has brought an unexpected[…]
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Marketing Plans During COVID-19
By: Caroline Berryman, CMMP—Editor-in-Chief As we isolate ourselves to stop the spread of COVID-19, brands are responding to give their customers by providing updates on things like health and safety protocols, or the availability and delivery of[…]
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When the World is on Pause!
By: Stephanie McCredie, Contributing Author When we see thriving businesses collapsing, secure jobs dissolving, stable incomes drying up, stock markets[…]
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