By Caroline Berryman, CMMP Developing a marketing strategy is an important step before attempting to change behaviours, increase sales or[…]
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Category: Views
Are we a host or an obstacle of innovative technologies?
By Stephanie McCredie Much of the anticipated digital transformation predicted for 2018 within organisations never came to pass. Why? According[…]
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Setting higher goals for 2019 – Message from the President
Dear Fellows, I wish you all a joyous, peaceful, and successful new year! The arrival of the new year is[…]
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Marketing trends to watch for in 2019
By: Caroline Berryman, CMMP As we begin a new year, it’s time to start creating our marketing plans. Before we[…]
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