By: Nisar Butt, President and CEO of IIMP It gives me immense pleasure to share this message with the entire[…]
Read moreTag: Newsletter-2018-December
Volume 6, Issue 46
What is the best business claim to embrace sustainability?
By: Sandra Pedro, CMMP — Editor-in-Chief Sustainability Sells! This is the conclusion of Nielsen´s report What´s Sustainability got to do with[…]
Read moreMaking connections in your marketing strategies
By: Caroline Berryman, CMMP When a brand launches a campaign that can connect with people on an emotional level, most[…]
Read more7 Digital marketing mistakes in 2018
By: Stephanie McCredie We have been given a phenomenal opportunity to engage with consumers and influence their decisions through digital[…]
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