Tag: May-2020

A Message from the President: IIMP’s Response to COVID-19 Dear Colleagues,  The recent emergence of the COVID-19 pandemic has brought an unexpected[…]

By: Caroline Berryman, CMMP—Editor-in-Chief As we isolate ourselves to stop the spread of COVID-19, brands are responding to give their customers by providing updates on things like health and safety protocols, or the availability and delivery of[…]

By: Stephanie McCredie, Contributing Author When we see thriving businesses collapsing, secure jobs dissolving, stable incomes drying up, stock markets[…]

By: Wendy Greenwood, Contributing Author The current COVID-19 health crisis has upended everyone’s lives and Gen Z is no exception. As marketers[…]