By: Wendy Greenwood, Contributing Author No one has a playbook for marketing in today’s reality. We’re in a massive period of[…]
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The Significance of Customer Relationship Management
By: Hibbah Butt, CMMP— Contributing Author Marketing in the 21st century is more advanced than it has ever been. Companies understand[…]
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Operating Businesses While Protecting the Environment
By: Mohammad Aman Ullah Aman, IIMP—Country Manager for Bangladesh Business at the cost of the environment can never be treated[…]
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IIMP Celebrates 11th Anniversary, Offers Flexibility for CMMP Entry
The International Institute of Marketing Professionals (IIMP®) is celebrating 11 years of developing and advocating international standards for marketers around[…]
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