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What is the best business claim to embrace sustainability?
By: Sandra Pedro, CMMP — Editor-in-Chief Sustainability Sells! This is the conclusion of Nielsen´s report What´s Sustainability got to do with[…]
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By: Caroline Berryman, CMMP When a brand launches a campaign that can connect with people on an emotional level, most[…]
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7 Digital marketing mistakes in 2018
By: Stephanie McCredie We have been given a phenomenal opportunity to engage with consumers and influence their decisions through digital[…]
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