By: Sandra Pedro, CMMP — Editor-in-Chief A new era is rising with sustainability. It is driven by societies that are[…]
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Values-Based Marketing
Caroline Berryman, CMMP – Contributing Author Social data has the ability to provide brands with customer insights related to purchasing[…]
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Driving Businesses from Values: VALUES CREATE VALUE
By Gautam Mahajan Values and governance are often the motherhood part of corporate statements. Management often does not realize that[…]
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IIMP® grants scholarships to winners of BBICC
The International Institute of Marketing Professionals (IIMP®) will award the winners of the Belgrade Business Case Competition (BBICC) with scholarship[…]
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