By Sandra Pedro, CMMP — Editor-in-Chief Sustainability concepts continue to evolve across industries and sectors. Increasing consumers’ awareness of their[…]
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What’s your marketing strategy?
By Caroline Berryman, CMMP Developing a marketing strategy is an important step before attempting to change behaviours, increase sales or[…]
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Are we a host or an obstacle of innovative technologies?
By Stephanie McCredie Much of the anticipated digital transformation predicted for 2018 within organisations never came to pass. Why? According[…]
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IIMP® partners JMUCC 2019 — CMMP® Scholarship for winners
The International Institute of Marketing Professionals (IIMP®) partners the John Molson Undergraduate Case Competition 2019 (JMUCC 2019) and offers a[…]
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