By: Hibbah Butt, CMMP— Contributing Author
In the technologically advanced world we live in today, transforming your business digitally has great value and is necessary to be relevant in the market. Furthermore, the need for digital transformation of businesses has recently seen a rise in the wake of the Coronavirus pandemic. The sudden emergence of COVID-19 has urged organizations around the world to implement a digital aspect into their business in order to keep operations running successfully.
What is Digital Transformation?
Digital Transformation, according to an article by The Enterprisers Market “is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.”
Why is Digital Transformation Beneficial?
Today, reconstructing a business to incorporate digital technology is essential to survive in the market due to the raised expectations of customers. Fortunately, in most cases, catering to this expectation will result in a win-win situation for both the organization and its consumers. Moreover, digital transformation has numerous benefits including but not limited to: reduced manual labor, increased transparency with consumers and increased profits.
The implementation of a digital- based system to run operations can significantly reduce the work of employees. Key tasks such as: Data collection, Invoicing, Payroll, etc. can all be completed with a computerized system. This results in fewer wages and perhaps more accurate information as human error is not an issue.
Digitalization allows businesses to closely interact with their customers and provides opportunities to understand them better. This allows them to cater to the needs of customers both efficiently and effectively. The implementation of digital technology helps operations run smoothly and more efficiently which creates a positive impact on the total profits generated by the business.
How to Digitally Transform Your Business
Many small companies believe that the size of their organization restricts them from digital transformation, but that is not true at all! Every organization can benefit from it.
Acknowledging that digital transformation is beneficial is the first step in this process. It is important to create a workplace that is open to the idea of change. Begin by communicating to shareholders how digital transformation will be advantageous. Once, the employees are on board, the transition will be much smoother.
Secondly, understanding the impact the transformation will have on the company is crucial. It is essential to learn how the reconstruction of the company’s layout will alter the target audience, data collection, etc. This information is vital to understand in order to create strategies to tackle them. Taking this information into consideration beforehand will allow the company to utilize the digital transformation to its highest potential.
Finally, hiring the right talent is one of the most important steps in the process. It is important to bring people on board that understand the significance of the digital transformation at its core. Furthermore, people that are rightfully skilled in the area of digital technology are an asset to any business. It is important to note, however, that a key aspect of creating a successful digital transformation is to involve business leaders and entrepreneurs who bring innovation to the business.